Discover Your Brand by Emlyn Chand
- How-To Guide
- 15,000 Words
- Workbook Style
Discover your brand and how to communicate it to readers with proven advice you can put into action today.
Are you having a hard time condensing everything your writing represents into a neat, tidy, and easily explained package? Perhaps you’re still trying to figure out what brand means when applied to a person. Or maybe you’ve already diluted your brand so much that readers have no idea what to expect when they pick up one of your books.
Discover Your Brand is here to help!
In just a few hours, you will uncover an entirely new path for your writing or add more certainty to your existing path. You will learn how your ideal readers look and think, and how to excite those readers. With this guide, you will…
- Participate in a guided branding exercise
- Brainstorm & borrow 8 story ideas
- Put a face to your ideal reader
- Determine whether you need a pen name
- Learn which writing & marketing rules are okay to break sometimes
- Find your genre (“choose your own adventure” style!)
- Define your brand in 3 words
- Create an author bio & tagline
- Form a plan for your evolving interests & abilities
- Download 5 exclusive freebies for readers of this book
Tired of sifting through book marketing guides that focus more on the author’s life story than on advice you can apply to your career? Or, worse still, advice guides that are really meant for nonfiction authors and have precious little information for novelists? What about when an entire book reads as nothing more than a pitch for the author’s services or other books in his series?
We’re tired of it too. Every Novel Publicity Guide to Writing & Marketing Fiction is focused on you. Whether you’re an aspiring novelist who’s still trying to figure all this out or an established novelist doing your best to stay up-to-date with the hottest marketing tactics of the day, this book will deliver tons of action-packed advice you can put into practice today.
Read an Excerpt
Until now, brand has probably seemed liked something that describes fashion lines, tech companies, or even beverages. Brands are used to describe products people might be interested in buying, and they help consumers distinguish one thing from the next, right?
That’s exactly right. And knowing this, it may feel weird to use the word “brand” to describe a person, especially yourself. Every author—in fact, every person—has a brand, whether or not she’s trying to sell her wares to the public.
When you become an author—heck, even when you begin thinking about becoming an author—your personal brand becomes more important than ever.
It gets trickier still. Your personal brand doesn’t necessarily match up perfectly with your author brand. Discovering your brand is about discovering what you offer that readers love.
Perhaps you’re a shy homebody who’s nary experienced an adventure of her own, but that doesn’t stop you from writing nail-biting thrillers that render readers breathless as they turn the page. You may write steamy romances that leave readers breathless in a different kind of way, but that doesn’t mean you’re as experienced as the characters you write about.
As an author, you offer something tangible and something intangible, but most of all you offer the unique experience of you, or at least of the persona you project.
And in many cases, your personal and author identities will fall perfectly in line. In other cases, you may find yourself emphasizing one aspect of your personality and downplaying another. For instance, children’s book authors will likely play up their whimsy but avoid using foul language, even if they have a tendency to curse like sailors when they’re not around an impressionable group of kids.
Just like in life, you present yourself according to your circumstances, and now one of your circumstances is you’re an author. It’s never too early to start building your brand, nor is it ever too late—although the earlier you can determine your author brand, the better.
When I was ready to publish my first novel, I threw myself into learning everything I could about marketing, and I learned a lot in a short time. Unfortunately, I completely ignored the concept of brand.
I frolicked after any shiny, new story idea that caught my eye, and before I knew it, I’d published a dozen books across four different genres. Uh-oh.
Since then, I’ve been working hard to clarify my otherwise muddy brand, both with readers and with myself. And, let me tell you, my initial excitement and go-go-go attitude toward publishing has cost me a lot more work than it would have if I had worked out my brand before starting my journey. If you’re interested in learning about my past branding snafus, you can check out “My Time to Start Over,” available as a free download in the Exclusive Extras section.
But this book is about you, not me.
And I want to help you avoid the same mistakes I made. I believe I’m uniquely positioned to guide you through this self-discovery exercise because I’ve made these mistakes and have worked my tail off to correct them. I’ve also worked with dozens of authors to help them establish their brands from scratch or to help them rebrand and realign in order to connect with the right readers for their works.
Discover Your Brand discusses the steps you can take to identify your author brand and communicate it to readers. If you clearly define your audience and the experience you offer them, you will be far ahead of the game when it comes to connecting with readers, critics, and book lovers the world over.
The focus of this guide is finding out who you are as an author and what you offer potential readers. We’ll work through a guided exercise to help you determine the threads that tie your individual stories together, the kind of reader your writing will attract, and the genre that best fits your work.
By the time you finish this book, you will also have identified the three best words that fit your new brand, written two author bios (long and short), and come up with a list of ideas for several new stories. You’ll also have learned a lot about your own interests, goals, motivations, and your limits.
As you can see, we have much to cover. Hang on tight, because here we go!
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